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Acknowledging the limitations of their initial analyses, IVALO.COM engaged EntryMapper, whose approach addressed the complexities of market expansion through 4 pillars:
We conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate
EntryMapper uncovered a lucrative new & untapped B2B market segment
We used our matrix approach to identify expansion-worthy countries and performed key deep-dives
We synthesized all these insights into a stakeholder-ready document to facilitate engagement
This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation. This clear, data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.
As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.
However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.
"Despite our diligent preliminary work, the feedback from our first investor meetings made it clear that we needed a deeper, more strategic approach. We soon realized that our initialefforts, although significant, were not compelling enough to communicate our future vision."
We conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate
This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.
Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.