Hear it from
our clients

April 2024

“We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard packed insights and recommendations backed up with a huge amount of data spreadsheets with sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”

Markku Ylönen

Co-Founder & CTO - Polar Night Energy

Summary

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Background and challenges

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Markku Ylönen Co-founder & CTO, Polar Night Energy

Our Approach

Our methodology was built to achieve four main goals for entrepreneurs:

Competitive insights

Given the niche market, it was key to understand the market competitors with similar offerings and what use cases they were pursuing

Vertical prioritization

Given characteristics of the thermal sand battery, EntryMapper assessed verticals based not only on market potential but also on applicability of PNE’s solution. Deep-dives were created for priority verticals to explore specific target companies

Market prioritization

With different regulatory structures and attitudes towards renewable energy, it was critical to build a prioritization of expansion countries as well, including deep-dives on these countries, with specific trends and identified sales leads

GTM synthesis

Once all the data had been collected and analyzed, all insights were synthesized into a stakeholder ready report.

Results

EntryMapper's work with PNE marks a significant milestone, offering PNE a fresh perspective on the European thermal storage market. This partnership refined PNE's strategy, enhancing their market navigation capabilities and laying a strong foundation for future expansion and investment. EntryMapper’s product also enabled PNE to successfully close its next round of funding in 2024, crucially enabling it to act on EntryMapper’s market expansion insights.

Markku Ylönen
Co-founder & CTO, Polar Night Energy
”We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard-packed insights and recommendations backed up with a huge amount of data and sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”
Anke Huiskes
Managing Partner of NP-Hard Ventures (Investor in Polar Night Energy
"As an investor, it makes all the difference if the company truly understands its market. Thanks to EntryMapper, PolarNight Energy now has a well-articulated market entry strategy backed by robust research, which will help them massively with their GTM.”
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This detailed case study delves into sustainable fashion platform IVALO.COM's strategic alliance with EntryMapper for market expansion within Europe, against the backdrop of prior in-house efforts including a market analysis led by an intern from a global top 10 business school.

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Background and challenges

Preliminary Market Analysis

As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.

Preliminary Market Analysis

However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.

Matti Lamminsalo

CEO & Co-Founder of IVALO.COM

"Despite our diligent preliminary work, the feedback from our first investor meetings made it clear that we needed a deeper, more strategic approach. We soon realized that our initialefforts, although significant, were not compelling enough to communicate our future vision."

SEGMENT

Growing company

Learn More

Our Approach

Advanced Competitor landscape analysis

We conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate

Clear results and impact

Preliminary Market Analysis

This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.

Data backend go to market strategy

Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.

Hear it from
our clients

TESTIMONIAL

“We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard packed insights and recommendations backed up with a huge amount of data spreadsheets with sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”

Markku Ylönen

Co-Founder & CTO - Polar Night Energy

SEGMENT

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