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Our methodology was built to achieve four main goals for entrepreneurs:
Given the niche market, it was key to understand the market competitors with similar offerings and what use cases they were pursuing
Given characteristics of the thermal sand battery, EntryMapper assessed verticals based not only on market potential but also on applicability of PNE’s solution. Deep-dives were created for priority verticals to explore specific target companies
With different regulatory structures and attitudes towards renewable energy, it was critical to build a prioritization of expansion countries as well, including deep-dives on these countries, with specific trends and identified sales leads
Once all the data had been collected and analyzed, all insights were synthesized into a stakeholder ready report.
EntryMapper's work with PNE marks a significant milestone, offering PNE a fresh perspective on the European thermal storage market. This partnership refined PNE's strategy, enhancing their market navigation capabilities and laying a strong foundation for future expansion and investment. EntryMapper’s product also enabled PNE to successfully close its next round of funding in 2024, crucially enabling it to act on EntryMapper’s market expansion insights.
As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.
However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.
"Despite our diligent preliminary work, the feedback from our first investor meetings made it clear that we needed a deeper, more strategic approach. We soon realized that our initialefforts, although significant, were not compelling enough to communicate our future vision."
We conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate
This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.
Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.