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Our methodology was built to achieve four main goals for entrepreneurs:
Analysis of competitive archetypes and their respective value chain coverage, as well as gaps in value proposition.
Validating Riihicloud’s sales channel approach of selling to MSPs, as well as understanding types of MSPs currently in the market, and which competitors are selling to them, and ultimately developing a methodology for prioritizing high potential MSPs
Detailed insight into market landscape of Swedish market, including 220+ specific MSP leads to target
Packaging all data and insights into an investor-ready report, with detailed referenced backup data
Riihicloud used EntryMapper’s report to guide its expansion plan and business development, as well as to on-board new team members hired specifically for the new expansion market. Ultimately, EntryMapper was able to unlock Riihicloud’s expansion market by identifying competitive gaps and sharing a detailed list of potential MSPs to target from Day 1.
As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.
However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.
"Despite our diligent preliminary work, the feedback from our first investor meetings made it clear that we needed a deeper, more strategic approach. We soon realized that our initialefforts, although significant, were not compelling enough to communicate our future vision."
We conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate
This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.
Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.