Hear it from
our clients

April 2024

“We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard packed insights and recommendations backed up with a huge amount of data spreadsheets with sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”

Markku Ylönen

Co-Founder & CTO - Polar Night Energy

Summary

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Background and challenges

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Our Approach

Our methodology was built to achieve four main goals for entrepreneurs:

Competitive landscape and value chain analysis:

Analysis of competitive archetypes and their respective value chain coverage, as well as gaps in value proposition.

MSP segmentation and prioritization

Validating Riihicloud’s sales channel approach of selling to MSPs, as well as understanding types of MSPs currently in the market, and which competitors are selling to them, and ultimately developing a methodology for prioritizing high potential MSPs

Deep dives into target markets:

Detailed insight into market landscape of Swedish market, including 220+ specific MSP leads to target

Synthesis of insights:

Packaging all data and insights into an investor-ready report, with detailed referenced backup data

Results

Riihicloud used EntryMapper’s report to guide its expansion plan and business development, as well as to on-board new team members hired specifically for the new expansion market. Ultimately, EntryMapper was able to unlock Riihicloud’s expansion market by identifying competitive gaps and sharing a detailed list of potential MSPs to target from Day 1.

Jouko Kukko
CEO Riihicloud Oy
"EntryMapper’s comprehensive Go-To-Market study and competitor analysis for Riihicloud have been instrumental in our strategic entry into the Swedish market. Their in-depth research provided us with a nuanced understanding of the complex market dynamics and the diverse array of players overlapping with our Unified Endpoint Management (UEM) offerings. Furthermore, EntryMapper’s insights into our partner landscape of Managed Service Providers (MSP) in Sweden were invaluable, enabling us to position Riihicloud effectively amidst stiff competition. Their expertise has been a key driver in our successful market entry and positioning strategy."
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This detailed case study delves into sustainable fashion platform IVALO.COM's strategic alliance with EntryMapper for market expansion within Europe, against the backdrop of prior in-house efforts including a market analysis led by an intern from a global top 10 business school.

Download Case Study

Background and challenges

Preliminary Market Analysis

As it approached a pivotal fundraising phase, IVALO.COM had already undertaken significant preliminary market analysis by enlisting an MBA intern from a prestigious business school.

Preliminary Market Analysis

However, subsequent investor meetings highlighted the insufficiency of these efforts in providing the comprehensive insights required for strategic scaling.

Matti Lamminsalo

CEO & Co-Founder of IVALO.COM

"Despite our diligent preliminary work, the feedback from our first investor meetings made it clear that we needed a deeper, more strategic approach. We soon realized that our initialefforts, although significant, were not compelling enough to communicate our future vision."

SEGMENT

Growing company

Learn More

Our Approach

Advanced Competitor landscape analysis

We conducted a comprehensive review of market, including competitive gaps & opportunities for IVALO.COM to scale & innovate

Clear results and impact

Preliminary Market Analysis

This partnership equipped IVALO.COM with a robust framework for European market expansion and diversification into new service areas, including sustainability validation.

Data backend go to market strategy

Data-backed go-to-market strategy resonated with venture capital investors, validating the strategic direction and facilitating successful funding rounds.

Hear it from
our clients

TESTIMONIAL

“We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard packed insights and recommendations backed up with a huge amount of data spreadsheets with sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”

Markku Ylönen

Co-Founder & CTO - Polar Night Energy

SEGMENT

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