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GraphoGame

How GraphoGame accelerated Brazil market entry by overcoming adoption barriers and clarifying partnerships

EntryMapper helped GraphoGame segment the Brazil market and define a clear entry and GTM strategy

Background and challenges

Market segmentation uncertainty

Needed clarity on school segments to prioritize and GTM channel selection

Digital readiness and adoption barriers

Limited insight into readiness, procurement and compliance across schools

Impact

Market entry

Accelerated market entry via defined GTM, pilots, and segmentation

Growth path

Clarified partner pathways, avoided missteps, and validated product-market fit

Approach

Conducted market landscape assessment

Segmented school types, mapped market size and key players

Assessed tech adoption and decision dynamics

Evaluated infrastructure, enablement, purchasing behavior and compliance

Market selection

Defined GTM and entry pathways

Prioritized school segments, GTM models, pilot school & partner targets

Market selection

Accelerated pilot readiness and outreach enablement

EntryMapper synthesized outreach insights into a refined pilot strategy by identifying high-fit schools and partner leads. They created targeted lists segmented by technology maturity and product fit, enabling GraphoGame to streamline outreach, prioritize top opportunities, and accelerate pilot traction in the Brazilian market.

Testimonials

Hear from them

Mervi Palander
CEO, GraphoGame

“In my 20+ years in EdTech, this is hands down the most insightful and actionable market report I've ever seen. The level of detail and strategic thinking is truly remarkable. It’s clear, high-quality work that gave us insights we've never had — not even in Finland. The level of granularity is fantastic. For the first time, we truly understand the Brazilian education market and how to navigate it. It has not only helped us define a go-to-market path but also shown us the most efficient way to do it. I believe this level of research could benefit the entire EdTech sector. It’s eye-opening and something I would strongly advocate for across the industry.”

Strategic clarity for market entry

We help companies, investors and advisory teams make expansion decisions with more clarity, stronger evidence and better execution readiness.

Contact

Book a 30-min market entry consultation

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© 2026 EntryMapper

EntryMapper helped GraphoGame segment the Brazil market and define a clear entry and GTM strategy

Download Case Study

Background and challenges

Market segmentation uncertainty

Needed clarity on school segments to prioritize and GTM channel selection

Digital readiness and adoption barriers

Limited insight into readiness, procurement and compliance across schools

SEGMENT

Growing company

Our Approach

Conducted market landscape assessment

Segmented school types, mapped market size and key players

Assessed tech adoption and decision dynamics

Evaluated infrastructure, enablement, purchasing behavior and compliance

Defined GTM and entry pathways

Prioritized school segments, GTM models, pilot school & partner targets

Accelerated pilot readiness and outreach enablement

EntryMapper synthesized outreach insights into a refined pilot strategy by identifying high-fit schools and partner leads. They created targeted lists segmented by technology maturity and product fit, enabling GraphoGame to streamline outreach, prioritize top opportunities, and accelerate pilot traction in the Brazilian market.

Clear results and impact

Clarified partner pathways, avoided missteps, and validated product-market fit

Market entry

Accelerated market entry via defined GTM, pilots, and segmentation

Clarified partner pathways, avoided missteps, and validated product-market fit

Growth path

Clarified partner pathways, avoided missteps, and validated product-market fit

Hear it from
them

TESTIMONIAL

“In my 20+ years in EdTech, this is hands down the most insightful and actionable market report I've ever seen. The level of detail and strategic thinking is truly remarkable. It’s clear, high-quality work that gave us insights we've never had — not even in Finland. The level of granularity is fantastic. For the first time, we truly understand the Brazilian education market and how to navigate it. It has not only helped us define a go-to-market path but also shown us the most efficient way to do it. I believe this level of research could benefit the entire EdTech sector. It’s eye-opening and something I would strongly advocate for across the industry.”

Mervi Palander

CEO, GraphoGame

SEGMENT

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