EntryMapper helped GraphoGame segment the Brazil market and define a clear entry and GTM strategy
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Needed clarity on school segments to prioritize and GTM channel selection
Limited insight into readiness, procurement and compliance across schools
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Segmented school types, mapped market size and key players
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Evaluated infrastructure, enablement, purchasing behavior and compliance
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Prioritized school segments, GTM models, pilot school & partner targets
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EntryMapper synthesized outreach insights into a refined pilot strategy by identifying high-fit schools and partner leads. They created targeted lists segmented by technology maturity and product fit, enabling GraphoGame to streamline outreach, prioritize top opportunities, and accelerate pilot traction in the Brazilian market.
Accelerated market entry via defined GTM, pilots, and segmentation
Clarified partner pathways, avoided missteps, and validated product-market fit
“In my 20+ years in EdTech, this is hands down the most insightful and actionable market report I've ever seen. The level of detail and strategic thinking is truly remarkable. It’s clear, high-quality work that gave us insights we've never had — not even in Finland. The level of granularity is fantastic. For the first time, we truly understand the Brazilian education market and how to navigate it. It has not only helped us define a go-to-market path but also shown us the most efficient way to do it. I believe this level of research could benefit the entire EdTech sector. It’s eye-opening and something I would strongly advocate for across the industry.”
CEO, GraphoGame
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