START UPS
Scaleups
Mid-Market

Crack the Code on Market Expansion

A tried and tested framework inspired by our real-world expansion projects. Built for clarity. Backed by data. Created to help startups, scaleups and mid-market teams identify the right markets to grow into next.

Get our Market Selection Workbook

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START UPS
Scaleups
Mid-Market

Crack the Code on Market Expansion

A tried and tested framework inspired by our real-world expansion projects. Built for clarity. Backed by data. Created to help startups, scaleups and mid-market teams identify the right markets to grow into next.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Who It’s For

This workbook is designed for teams who are exploring growth in a new market or already scaling fast.

Founders & Growth Teams

Whether you're pre-seed, post-seed, Series A or beyond, this workbook helps you get clear on where to expand next and why. Use it to explore new markets and bring structure to your next growth conversation.

Leadership Teams Exploring New Markets

Planning international expansion? This workbook gives COOs, Heads of Growth, and Expansion teams a framework to prioritize countries, evaluate tradeoffs and avoid costly mistakes.

What You’ll Get

auto-scoring matrix

Smart, auto-scoring matrix that helps you shortlist high-potential markets

PERSONALIZATION

20+ customizable criteria with weighting tools to reflect your business priorities

AUTOMATED CALCUALTIONS

Automated calculations that update in real time as you adjust countries and inputs

OUTPUT READY

Clean, presentation-ready outputs for internal decks, investors, or board reviews

STRTATEGIC MATRIX

Built on the same strategic matrix we use to help clients scale

Add your countries and relevant data and the workbook does the rest

Add your countries and relevant data and the workbook does the rest. It automatically scores and rank markets based on your priorities. It’s built on the same matrix we use to guide real expansion decisions, now in your hands.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your form could not be saved. Please try again.
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Access the workbook now

We use Brevo as our marketing platform. By submitting this form you agree that the personal data you provided will be transferred to Brevo for processing in accordance with Brevo's Privacy Policy.

Hear it from
our customers

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“In my 20+ years in EdTech, this is hands down the most insightful and actionable market report I've ever seen. The level of detail and strategic thinking is truly remarkable. It’s clear, high-quality work that gave us insights we've never had — not even in Finland. The level of granularity is fantastic. For the first time, we truly understand the Brazilian education market and how to navigate it. It has not only helped us define a go-to-market path but also shown us the most efficient way to do it. I believe this level of research could benefit the entire EdTech sector. It’s eye-opening and something I would strongly advocate for across the industry.”

Mervi Palander

CEO, GraphoGame

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“Partnering with EntryMapper has been invaluable for Heeros in defining the GTM strategy for our new product. Their comprehensive competitor analysis and identification of untapped opportunities have provided us with a clear roadmap for expansion. They established strong assessment criteria for market entry, offering valuable insights into market sizing, regulatory environments, and competitive landscapes. With their expertise, we’ve identified two key countries for growth and secured crucial leads and partners to accelerate our progress. Thanks to their actionable recommendations, we’re confident in our strategy moving forward. We highly recommend their services to any company seeking data-driven, strategic market insights.”

Niklas Lahti

CEO, Heeros

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“EntryMapper's insights have been instrumental in helping Planmark in accelerating closing of the investment round & enabling us to increase valuation of the company. Their clear recommendations on expansion markets and growth opportunities, alongside a thorough competitor analysis, uncovered untapped areas that have kept us ahead of industry trends. The deep dive into the ESG landscape allowed us to refine our positioning and build a robust strategy. With their meticulous research and valuable leads, we are confident in our upcoming initiatives and are moving in the right direction. Our collaboration withEntryMapper has been incredibly fruitful, with their go-to-market strategy playing a key role in our continued success.”

Pietari Keurulainen

Co-founder, Planmark Oy

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“EntryMapper delivered a well-rounded, strategic perspective on our market that deepened our understanding of both competitive dynamics and areas for growth. In addition to mapping the market, they offered thoughtful guidance on how we can evolve - highlighting where to focus our outreach efforts, how to adapt in the face of emerging technologies like AI and automation, and what capabilities we’ll need to develop internally to stay ahead. Their work was both insightful and actionable, providing the clarity we needed to prioritize smart investments and navigate the path forward with greater confidence.”

Ville Hälinen

CEO and Co-founder, Avenu

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“We found EntryMapper’s thorough approach to market research, analytics, and different verticals beneficial in planning our go-to-market strategy. Market expansion is a crucial part of making the impact we aim for, and accurate data is essential in making the right decisions. We would recommend EntryMapper to all fast-growing companies looking to make data-driven market entry decisions.”

Henri Taskinen

CEO & Co-founder, Capalo AI

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“EntryMapper’s strategic insights have really boosted MyDello on our path to expansion. They started by meticulously analyzing our competitors and identifying critical market gaps, giving us a solid confirmation of the white space we could capitalize on. Their comprehensive market analysis helped us understand which markets were best to target, and they even helped in creating a detailed understanding of key cultural differences in markets, which were critically important in our decision. EntryMapper's insights into our ideal customer profile have helped us in fine-tuning our targeting strategy. With their in-depth research and precise recommendations, EntryMapper has empowered MyDello to expand confidently and strategically, making them an indispensable partner in our success story.”

Magnus Lepasalu

Co-founder MyDello

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“EntryMapper's approach has been an enlightening and transformative experience for IVALO.COM. Their go-to-market product did not just surpass expectations — it propelled us into a future where we navigate the European market with unprecedented clarity and strategy.

Matti Lamminsalo

CEO & Co-Founder of IVALO.COM

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"EntryMapper’s comprehensive Go-To-Market study and competitor analysis for Riihicloud have been instrumental in our strategic entry into the Swedish market. Their in-depth research provided us with a nuanced understanding of the complex market dynamics and the diverse array of players overlapping with our Unified Endpoint Management (UEM) offerings. Furthermore, EntryMapper’s insights into our partner landscape of Managed Service Providers (MSP) in Sweden were invaluable, enabling us to position Riihicloud effectively amidst stiff competition. Their expertise has been a key driver in our successful market entry and positioning strategy."

Jouko Kukko

CEO Riihicloud Oy

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”We were absolutely floored by the quality and extent of the study. The final deliverable included 100 slides with hard-packed insights and recommendations backed up with a huge amount of data and sources. Now we have a very solid and hard data backed base to decide on our strategy and next steps. On top of that we look extremely professional in-front of our stakeholders and potential VC investors. We simply could not be happier with the results.”

Markku Ylönen

Co-founder & CTO, Polar Night Energy

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“EntryMapper's assistance has been really valuable. Their plan covered competitor analysis, strategic partnerships, potential customers, and white space opportunities. They helped us pinpoint target customers and potential partners, and shared the actual contacts as well.

The insights and leads from EntryMapper have greatly contributed to our market strategy, accelerating our expansion through finding potential leads and partners for us. We also have a much better understanding of our competitive differentiation as it relates to the current gaps in our market, and have more insight into our competitors.”

Ignacio Barriendos Hoppichler

Founder & CEO DoGoodPeople