How Heeros identified white space, prioritized expansion countries, and launched a new product strategy
EntryMapper partnered with Heeros to define a GTM strategy for its new product using white space & market deep dives
Background and challenges
Unclear competitor landscape
Needed competitor mapping and white space identification
Country prioritization for expansion
Needed to select optimal countries for the new product
Impact
Set the course
Prioritized 2 key countries and GTM insights delivered
Planned the journey
Defined strategic partnerships and target leads for the new product
Approach
Defined competitor landscape and white space
Identified key competitors, mapped value chain and white space opportunities
Identified priority countries for expansion
Used assessment matrix to select key countries for growth
Conducted market deep-dives for priority countries
In-depth market analysis including sizing, segmentation, regulations, and competition
Outlined GTM strategy and targets for outreach
Identified leads, top partner archetypes, and outreach strategies per country
Hear from them
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“Partnering with EntryMapper has been invaluable for Heeros in defining the GTM strategy for our new product. Their comprehensive competitor analysis and identification of untapped opportunities have provided us with a clear roadmap for expansion. They established strong assessment criteria for market entry, offering valuable insights into market sizing, regulatory environments, and competitive landscapes. With their expertise, we’ve identified two key countries for growth and secured crucial leads and partners to accelerate our progress. Thanks to their actionable recommendations, we’re confident in our strategy moving forward. We highly recommend their services to any company seeking data-driven, strategic market insights.”
Strategic clarity for market entry
We help companies, investors and advisory teams make expansion decisions with more clarity, stronger evidence and better execution readiness.
Book a 30-min market entry consultation
Choose a convenient time to speak with EntryMapper. We’ll discuss your expansion goals and recommend the next best steps.
30 minutes
Google Meet
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