EntryMapper partnered with Heeros to define a GTM strategy for its new product using white space & market deep dives

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Background and challenges

Unclear competitor landscape

Needed competitor mapping and white space identification

Country prioritization for expansion

Needed to select optimal countries for the new product

SEGMENT

Growing company

Our Approach

Defined competitor landscape and white space

Identified key competitors, mapped value chain and white space opportunities

Identified priority countries for expansion

Used assessment matrix to select key countries for growth

Conducted market deep-dives for priority countries

In-depth market analysis including sizing, segmentation, regulations, and competition

Outlined GTM strategy and targets for outreach

Identified leads, top partner archetypes, and outreach strategies per country

Clear results and impact

Defined strategic partnerships and target leads for the new product

Set the course

Prioritized 2 key countries and GTM insights delivered

Defined strategic partnerships and target leads for the new product

Planned the journey

Defined strategic partnerships and target leads for the new product

Hear it from
them

TESTIMONIAL

“Partnering with EntryMapper has been invaluable for Heeros in defining the GTM strategy for our new product. Their comprehensive competitor analysis and identification of untapped opportunities have provided us with a clear roadmap for expansion. They established strong assessment criteria for market entry, offering valuable insights into market sizing, regulatory environments, and competitive landscapes. With their expertise, we’ve identified two key countries for growth and secured crucial leads and partners to accelerate our progress. Thanks to their actionable recommendations, we’re confident in our strategy moving forward. We highly recommend their services to any company seeking data-driven, strategic market insights.”

Niklas Lahti

CEO, Heeros

SEGMENT

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