Case Studies
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Planmark

How Planmark convinced investors, increased their valuation & mapped out its scaling strategy

EntryMapper’s collaboration with Planmark...

Background and challenges

Crowded ESG market

Difficulty standing out in ESG space, need to define white space

Market and industry prioritization

Needed framework to identify best expansion targets

Impact

Selected next market, refined strategy

Increased valuation, secured funding

Approach

Defined competitor landscape and white space

Analysis of ESG value chain, competitor archetypes

Created market and industry prioritization matrices

Framework to score and prioritize markets and industries

Market selection

Outlined ICP and partnership strategy

Defined customer and partner profiles

Market selection

Established leads and deep-dives for top markets

Lead lists and trends per market

Testimonials

Hear from them

Pietari Keurulainen
Co-founder, Planmark

“EntryMapper's insights have been instrumental in helping Planmark in accelerating closing of the investment round & enabling us to increase valuation of the company. Their clear recommendations on expansion markets and growth opportunities, alongside a thorough competitor analysis, uncovered untapped areas that have kept us ahead of industry trends. The deep dive into the ESG landscape allowed us to refine our positioning and build a robust strategy. With their meticulous research and valuable leads, we are confident in our upcoming initiatives and are moving in the right direction. Our collaboration withEntryMapper has been incredibly fruitful, with their go-to-market strategy playing a key role in our continued success.”

Strategic clarity for market entry

We help companies, investors and advisory teams make expansion decisions with more clarity, stronger evidence and better execution readiness.

Contact

Book a 30-min market entry consultation

Choose a convenient time to speak with EntryMapper. We’ll discuss your expansion goals and recommend the next best steps.

30 minutes

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© 2026 EntryMapper

EntryMapper’s collaboration with Planmark...

Download Case Study

Background and challenges

Crowded ESG market

Difficulty standing out in ESG space, need to define white space

Market and industry prioritization

Needed framework to identify best expansion targets

SEGMENT

Growing company

Our Approach

Defined competitor landscape and white space

Analysis of ESG value chain, competitor archetypes

Created market and industry prioritization matrices

Framework to score and prioritize markets and industries

Outlined ICP and partnership strategy

Defined customer and partner profiles

Established leads and deep-dives for top markets

Lead lists and trends per market

Clear results and impact

Increased valuation, secured funding

Selected next market, refined strategy

Increased valuation, secured funding

Increased valuation, secured funding

Hear it from
them

TESTIMONIAL

“EntryMapper's insights have been instrumental in helping Planmark in accelerating closing of the investment round & enabling us to increase valuation of the company. Their clear recommendations on expansion markets and growth opportunities, alongside a thorough competitor analysis, uncovered untapped areas that have kept us ahead of industry trends. The deep dive into the ESG landscape allowed us to refine our positioning and build a robust strategy. With their meticulous research and valuable leads, we are confident in our upcoming initiatives and are moving in the right direction. Our collaboration withEntryMapper has been incredibly fruitful, with their go-to-market strategy playing a key role in our continued success.”

Pietari Keurulainen

Co-founder, Planmark

SEGMENT

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