About us

Our team combines expertise in strategy, AI, data science, marketing, and business development to help clients navigate growth and expansion decisions with greater clarity and confidence.

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Partners and affiliates we collaborate with

Strategy deck
Growth strategy
Competitive strategy
Market prioritisation
Strategy deck
Growth strategy
Competitive strategy
Market prioritisation
Our Team

The minds behind EntryMapper

David Mas

Chief Commercial Officer

  • Brings 14 years of international sales, partnerships and market-entry execution across Europe, APAC and LATAM.
  • Has scaled commercial teams, revenue and operations as a founder, CEO and CRO.

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Anoosha Fatima

Projects Director

  • Brings 2 years of hands-on market-entry and GTM project experience, translating research into clear expansion recommendations for clients
  • Combines product and platform experience across payments and digital products with cross-industry exposure in fintech, e-commerce and insurtech

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Pieter Swart

Co-Founder & CEO

  • Brings strategy consulting experience from Bain & Company, with a focus on market expansion, private equity and competitive analysis.
  • Combines analytical rigor with hands-on startup experience across finance, strategy, business development and product

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Perttu Jalkanen

Co-Founder & Chairman

  • Brings 25+ years of go-to-market execution experience across startups and scale-ups in global markets.
  • Has helped build, fund and scale companies through multiple growth journeys and successful exits.

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Candela Spagnoletta

Co-Founder & Chairman

  • Brings 25+ years of go-to-market execution experience across startups and scale-ups in global markets.
  • Has helped build, fund and scale companies through multiple growth journeys and successful exits.

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Rabia Shahid

Co-Founder & Chairman

  • Brings 25+ years of go-to-market execution experience across startups and scale-ups in global markets.
  • Has helped build, fund and scale companies through multiple growth journeys and successful exits.

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Grigorita Banaru

Co-Founder & Chairman

  • Brings 25+ years of go-to-market execution experience across startups and scale-ups in global markets.
  • Has helped build, fund and scale companies through multiple growth journeys and successful exits.

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Testimonials

What Clients Say

Our values

Entrepreneurial empathy

Rooted in our DNA is an unwavering empathy for entrepreneurs and business owners and their ventures, because we’ve been there before as well. We recognize the courage it takes to break into new territories and verticals, and we're committed to being your most trusted guide in these pivotal moments.

Integrity & Transparency

Authenticity and honesty drive every interaction and recommendation. We prioritize open communication, ensuring that you retain full strategic control of your next go-to-market move. We provide clarity on our processes, full confidentiality of findings, and also highlight the potential challenges you might face with your market entry.

Data-Driven Decision Making

We believe in the power of data. By tapping into the best sources available and integrating them into our methodology, we ensure that every component of our product is grounded in reliable and actionable intelligence.

Strategic clarity for market entry

We help companies, investors and advisory teams make expansion decisions with more clarity, stronger evidence and better execution readiness.

Contact

Book a 30-min market entry consultation

Choose a convenient time to speak with EntryMapper. We’ll discuss your expansion goals and recommend the next best steps.

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